Work tab · 14 spec ads · Built for Hannah, Alice & Heather

14 ads built for Cases & Clues.
Tuned to the gaps.

Real product, real palette, real crime puns. Each ad targets a gap you flagged on the call (evergreen, anti-gift, the buyer-for-self) or a gap the Adlib data surfaced (Headline, Aspiration, Trust, Design Enthusiast, Anxious Sleeper, Price/Value). Plus the archetype quota: type-only, macro, evidence-board, UGC, founder story. Drafts, not finals. An editor passes them once more before they hit your inbox.

Five lanes opened. The gift-shop monoculture, broken.
14
spec ads, gap-tuned
5
empty lanes opened
~69
active Meta ads classified
9 + 1
rubric gates each ad clears

14 we built for Cases & Clues.

Real product, real palette, detective-noir register. Each one targets a specific gap from the Adlib analysis. Drafts, not finals. Editor pass before they ship.
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01 · Headline Billboard
(image pending)
01 · Headline · Type-only

Don't Just Solve a Mystery. Live It.

Design Enthusiast · Aspiration

Type-only billboard. Deep-black backdrop. Single blood-red wax-seal accent on the period. Opens the headline lane the library has zero of.

02 · Price Headline
(image pending)
02 · Headline · Price/Value

$30. One Unforgettable Night. No Phones.

Design Enthusiast · Aspiration

Evidence-tag price layout. Cream and black. Fills the Price/Value angle (-29) and the Headline format (-31) in one frame.

03 · Statistics
(image pending)
03 · Statistics · Trust

200,000 Detectives. 0 Phones at the Table.

Party Host · Pride

Vertical stacked stat. The number that's already on your homepage hero, finally working as an ad. Trust register; extends a winning persona.

04 · Founder's Story
(image pending)
04 · Founder's Story · Trust

We Met at Mattel. We Left Over the Plastic.

Eco-Conscious · Trust

Studio portrait, handwritten signature line. Holds without names; lands harder if names land in discovery. Founder story is 0% of your library.

05 · Macro
(image pending)
05 · Product Shot · Macro

Ticket. Polaroid. Brass Key.

Design Enthusiast · Curiosity

Editorial close-up. No copy. Just the contents on a single warm lamp. Fills the Product Shot (No Copy) gap (-14) with restraint.

06 · Lifestyle Headline
(image pending)
06 · Headline · Lifestyle

Phones Away. Brains On. Bedtime: TBD.

Anxious Sleeper · Relief

Couple on couch, single warm lamp, low light. Anxious Sleeper persona (-17), Convenience angle (-12). Date-night-as-relief.

07 · Dinner Party
(image pending)
07 · Headline · Lifestyle

Dinner Party? Solved.

Home Chef · Belonging

Tablescape with evidence laid across plates. Type plus lifestyle. Home Chef persona (-13). Breaks the gift-buyer monoculture.

08 · UGC Editorial
(image pending)
08 · UGC · Editorial

Candid, Mid-Solve.

Gift Buyer (extend) · Curiosity

Natural daylight, polaroid grain, anti-testimonial-collage register. Keeps your UGC strength but in a fresher, more editorial visual lane.

09 · iMessage UGC
(image pending)
09 · UGC · Screen-composite

"Karen ACTUALLY Solved It"

Party Host · Humor

Platform-native iMessage screenshot. Extends your humor strength in a register the library hasn't tried yet.

10 · Evidence Board
(image pending)
10 · Product · Tablescape

Corkboard. Red String. Polaroids.

Design Enthusiast · Aspiration

Chaotic evidence-board tablescape. Manila envelopes, single warm lamp. The visual the brand has earned but never used as an ad.

11 · Outdoor
(image pending)
11 · Lifestyle · Outdoor

Two Coffees. One Case. Zero Phones.

Outdoor Adventurer · Aspiration

Cabin porch, golden-hour light, evidence board on the table. Aspiration emotion, opened. The "be the kind of person who" register.

12 · Testimonial
(image pending)
12 · Testimonials · Trust

"Our New Date-Night Tradition."

Anxious Sleeper · Trust

Studio testimonial. Real-couple framing, attribution and 5-star. Testimonials format (0% of your library). Trust emotion (-15).

13 · Us vs Them
(image pending)
13 · Us vs Them · Price/Value

$200 Dinner. $30 Case.

Budget Optimizer · Humor

Split-frame: restaurant vs game-room. Extends your existing Us vs Them strength with the Price/Value angle (-29) you've never claimed.

14 · Offer · Scarcity
(image pending)
14 · Offer/Promotion · Scarcity

Last 200 Boxes Before the Next Case Ships.

Deal Seeker · FOMO

Boxed cases, sale callout. Extends your #1 strongest format (Offer/Promo, +15) with a new angle: Scarcity/Urgency (-8).

What is enforced on every one of these: No fabricated stats. The "200,000 detectives" line is the number from your homepage hero. The 60-day guarantee is your existing risk-reversal. Founder copy in #04 holds with or without names. Slot 12's testimonial is a copy template, awaiting the real review pull from the discovery call. Slot 14's "200 boxes" is illustrative, awaiting your real inventory floor. Every concept is keyed to one of the gaps surfaced in the proposal's Adlib chart.

Ready to walk through the gap analysis?

The 14 ads close five Adlib gaps and pull air out of two over-indexes. Volume, cadence, and package shape get walked through on the call.

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